Che Guevara spent his life fighting capitalism, and capitalism won — by printing his face on T-shirts, coffee mugs, and dorm room posters sold for profit around the world. The Argentine doctor who helped Fidel Castro seize Cuba, attempted to export revolution across three continents, and was executed in a Bolivian schoolhouse became, in death, the ultimate consumer product: rebellion as merchandise.

This episode traces Guevara from his motorcycle journey across South America through the Cuban Revolution, his disastrous Congo and Bolivia campaigns, and the capture and execution that turned a failed guerrilla into the most reproduced image in the history of photography.

• The motorcycle journey across South America that radicalized a middle-class Argentine doctor
• His role in the Cuban Revolution and the ruthless consolidation of power that followed
• The failed guerrilla campaigns in the Congo and Bolivia that exposed his strategic limitations
• The execution, the iconic photograph, and the irony of becoming capitalism’s favorite rebel