Enzo Ferrari built the most iconic car brand in history not because he loved cars but because he loved racing — and he needed to sell road cars to fund it. He treated his drivers as expendable, feuded with every business partner he ever had, and presided over a racing program that killed dozens of drivers while producing the most celebrated machines in motorsport. The prancing horse badge became a symbol of speed, beauty, and death in equal measure.

This episode traces Ferrari from his Modena childhood through the failed racing career, the founding of Scuderia Ferrari, the road car business that funded the racing, and the driver deaths he treated as an acceptable cost of competition.

• Ferrari’s failed driving career and the founding of the racing team that became his life’s purpose
• The road cars built reluctantly to fund racing — and the brand they accidentally created
• The driver deaths, the feuds with drivers and partners, and the cold pragmatism behind the legend
• The Ford acquisition battle, the Fiat deal, and the mythology that outlived Enzo himself