Steve Coogan invented a character so culturally massive that the public confused the creation for the man. For years, Alan Partridge was an albatross around his neck. This is the story of how Coogan escaped his own comedic genius and ended up taking on literal billionaires.

This episode tracks his trajectory from doing voices on a satirical puppet show to becoming an Oscar-nominated screenwriter, a master of cringe comedy, and a fearless crusader against the British tabloid press. It matters because it explores the cost of being defined by your greatest creation.

• How voicing puppets on Spitting Image taught him the auditory architecture of personality
• Why Alan Partridge pioneered cringe comedy and laid the groundwork for Peep Show and The Inbetweeners
• His pivot from albatross to “battered leather jacket,” using Baby Cow Productions to engineer his own escape routes
• The dramatic breakthrough of Philomena, earning Academy Award nominations, and his unsettling turn as Jimmy Savile
• His refusal to settle in the phone-hacking scandal, his Leveson Inquiry testimony, and the contradictions of his Ferrari-owning, speeding-ban life