The Console Wars: From Nintendo’s Lockout Chip to Xbox Game Pass

It is May 1995 at the first Electronic Entertainment Expo. Sega has just announced the Saturn is launching that very day at 399 dollars. A Sony executive walks to the podium, says 299 dollars, and walks off. This episode uses that legendary mic drop as the entry point to a full history of the console wars, beginning with the 1983 crash caused by Atari’s open ecosystem, where even Quaker Oats was dumping unauthorized cartridges on shelves. Nintendo’s answer was the NES, designed to look like a VCR and guarded by the 10NES lockout chip, which let the company charge premiums for cartridges and restrict publishers to five games a year.

From there the hosts cover NEC’s bit wars marketing, Sega’s Genesis under Michael Katz and then Tom Kalinske, the razor-and-blades price cut, Sonic as a weapon engineered around blast processing, Nintendo’s Mode 7, the Mortal Kombat blood code that outsold Nintendo’s sweat version five to one, and the 1993 congressional hearings that produced the ESRB. They explain why Nintendo tore up its CD-ROM deal with Sony, why Final Fantasy VII fled to PlayStation, how the PS2 obliterated the original Xbox, the red ring of death and the cell processor, the Xbox One backlash, and Phil Spencer’s pivot to Game Pass, xCloud, and the acquisitions of Zenimax and Activision Blizzard.

  • How the 10NES chip inverted the industry’s power dynamic and created artificial scarcity
  • Why consumers bought into 16 bits being twice as good as 8, and how Sega turned a slow CPU into an attack ad
  • The manufacturing economics behind cartridges versus CD-ROMs and the corporate betrayal that created PlayStation
  • Why gamers rejected the Xbox One’s 24-hour check-in, Kinect requirement, and disc restrictions
  • Whether ballooning budgets and multi-platform releases mean the console war is now obsolete

Leave a Reply

Discover more from pplpod

Subscribe now to keep reading and get access to the full archive.

Continue reading